Mattel

Mattel joined the line-up and tasked us with creating social first content for their line of Thomas & Friends toys, and the Thomas & Friends show. The Challenge: Establish a suitable fan base of 18 month to 4 year olds and their parents. The Problem: Toddlers don’t use social media. The Solution: Make the parents fans of the new Thomas & Friends look, and relate to them through social first content.